The Budget is one of the oldest magazines in Australia and it's "grassroots" and community to its core. Comprising 24 pages, plus bumper 28-page Country Championships and Grand Final editions, it is sold at every ground during the minor round and throughout the finals series. From 2023, The Budget will also be available for purchase digitally.
Demographic
The SA Football Budget is read by Australian Rules football supporters who are passionate about South Australian football. This provides a wide demographic representation, from parochial supporters who have supported their local team as part of their family culture for generations, to young families and aspiring footballers.
Readership
South Australian footy fans.
Distribution
Distribution figures vary during the minor round depending on fixtures, however thousands are distributed to suburban grounds, and digitally, each week during the season.
The Grand Final Budget is excellent. Congratulations ... the content and layout is first class."