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At a Glance | Rates and Specs | Publication Dates
PLATFORM is Great Southern Rail’s complimentary
on-train magazine for Australia’s great train journeys,
20,000 of which are published quarterly.
PLATFORM acts as a source of information for the
trains as well as providing interesting, relevant
and useful information on the outback and key
destinations.
It is a valuable keepsake and as such is an ongoing
promotional tool.
Over 200,000 consumers travel on the trains as guests
each year, incorporating all levels of service including the
stylish Platinum Service, the Hallmark Gold Service and
Red Services.
The Platinum and Gold Service categories are traditionally
represented by self-funded retirees or “empty-nesters” with
time, money and inclination to travel by train.
These guests could be classified as seniors 55+ and the
Baby Boomer markets, whilst honeymooners also utilise
this service.
The Red Service appeals to the “budget” conscious traveller including pensioners, students and backpackers.
