SEO PACKAGES: THREE LEVELS TO CHOOSE FROM
Three Search Engine Optimisation packages that are directly linked to results. Click the link to learn about our best practice range of services.
SEO Case Study
Page One In Three Months.
Our client was unsure what terms people typed in when they were searching for a businesses in their field. And they had little idea what search terms their own site had been optimised for.
Boylen Media benchmarked companies in the same industry and investigated the local competition. We put in action a SEO Plan with specific “gateway” pages optimised for specific user groups (different groups use different search terms).
The result was achievement of page one on Google within three months.
Testimonial
Search Engine Optimisation
We have taken clients from "being invisible" on Google to the number one ranking using proven Search Engine Optimisation (SEO) techniques.
And now in January 2012, when you order a website with us, we will give you free SEO for three months to supercharge your new site.
Our approach is to make recommendations based on the 80/20 principle: 80% of your SEO achievements will come from 20% of actions.
Let us guide you in choosing a shortlist of actions that will supercharge your site. If you have the time and budget to work on the remaining 80% of actions that will return a 20% gain, we can help you with that too.
If you would like to benchmark your site and be found on search engines, click here and we will be happy to help.
Or read more about our SEO Packages.
Overview of the SEO Process
The process of securing a high ranking on search engines is called “search engine optimisation” or SEO for short.
It involves on page optimisation, which means fine tuning your website for success. And it involves off page strategies, such as organising links to your site from other reputable sites.
There is no magic wand in achieving the number one ranking on search engines such as Google. Many factors are involved.
These factors change as the search engines evolve and change the way they rate websites. That means you can’t “set and forget”.
For example, our company has achieved number one for our main search term. Holding on to it is difficult. We typically hold number one, two or three position on page one. (Once when we were swamped with client work and neglected our own site, we even slipped to sixth position on page one!)
A Word of Warning
There are many unscrupulous companies in the SEO sector. If you are asked to “pay per link”, there’s a very good chance you are being set up with a love-you-and-leave-you sting, where you will get many links to your site – but in the eyes of the search engine they will be inconsequential at best and toxic at worst. (Eg. A fish shop in London linking to a caryard in Adelaide has no relevance and the search engines can easily determine this.)
Other companies use “black hat” strategies. Essentially they use a variety of means to try to trick the search engine into believing a site is more important than it really is. Do not be tempted with these sorts of methods, which include cloaking, links to spam sites, keyword stuffing, bait and switch campaigns. Not only is it a short term solution, you may be penalised by the search engine – with your site not even indexed and therefore invisible.
Optimisation Basics
Here is a shortlist of the things your site should be doing to rank highly.
1. Quantity and quality of external links, as well as the anchor text used.
2. On page keyword usage
3. Work to ensure that your site is a trustworthy source
4. Unique content
Obviously this is not a conclusive list. There are hundreds of actions you can take to lift your ranking. However, few companies have the time and resources.
We believe the best approach is to use the 80/20 rule. That is, 80% of your success will come from choosing the top 20% of optimisation tactics.