Web design

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International College of Hotel Management

Professional Conferences International

Steele Hotel Brokers

LittleSports Australia

Pateley Moor

Forrisk

ISR Accounting

Dog and Duck Alehouse

Free Web Resources

Listing on Google Maps

Writing for the web

Colour for the Web

Eight ways to boost search engine optimization

The dog’s breakfast guide to good web design

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Web Site Design Services

Your First Website.
We will assist you, step-by-step, to ensure your business goals become an online reality. All aspects of the development will be mapped early in the process, from key milestones, minimum requirements and a detailed budget, to testing, security and ongoing support once your site goes live.

Website Redesign. The average retail site is now redesigned every three years ... and much of our work is devoted to helping companies "take the next step". Boylen has helped many South Australian (SA) companies refresh their site to ensure their positioning, image and brand are achieving expectations.

CMS - content management system. We have had great success with existing clients. We can benchmark your site against the world's best in your field - or against specific competitors. From there, we make recommendations based on the 80/20 principle: 80% of your SEO achievements will come from 20% of actions. In this case, we guide you in choosing a shortlist of actions that will supercharge your site. If you have the time and budget to work on the remaining 80% of actions that will return a 20% gain, we can help you with that too.

e-Commerce. A tried, tested and secure package is integrated into our preferred technology solution. We can show you how other companies have successfully added e-commerce to their site. Most important of all, we can walk you through the minefield of detail to ensure everything is successfully accounted for.

Photography. We have tens of thousands of images you can access, or we can organise professional photographers for customised images. We are often called upon to manage photo shoots, develop corporate videos and the like.

Animation. One of our recent projects for a well known SA brand involved developing initial illustrations as concepts, which were then developed into a powerful animation.
Video and DVD. Boylen will optimise your video/DVD content so that it loads quickly and plays smoothly. If you don’t have a company or product DVD, we have over a decade of experience in this area.

Site audits. Using the world’s leading software, we will benchmark you against your competitors, or against companies that are the online leaders in your field. The algorithms used are automated, so the advice we provide is unbiased – and solid gold for your continuous improvements.

Writing services. Our publishing division employs full-time, qualified journalists and copywriters, the most senior of whom have extensive web experience. We can focus your text for maximum impact.

Site Management, Domain registration. Whether you are new to choosing a domain, or need to protect an existing address, Boylen can help. Remember the controversy over Leyton Hewitt registering his trademark on-court “Come On”? Remember the guys who had originally registered it … but accidentally let it lapse? We can handle all aspects of site management. We won’t let it lapse!

Hosting. Programming and coding. If you have a unique or highly sophisticated requirement, we can write customised code to achieve your goals. We work in a wide range of environments, including xhtml, asp, php, css, javascript and Flash.

Searches. Let us integrate a powerful search capability into your site. We can keep it simple, or develop a robust package that allows full and partial word searches, auto suggest etc.


Maps. Whether you simply want a Google Map on your site, or something more complex (perhaps for multiple outlets), there are a variety of solutions available. Our team can show you a range of examples to consider.

Time and date automation. Boylen web developers can automate “on” and “off” dates for special pages to ensure they go live at the correct time … and ‘disappear’ as soon as the event has passed.)

Database. We can use your existing database to underpin your site, making it a very powerful business tool. Whether it is to manage communications, or whether you need a dynamic database solution that allows for product information to updated quickly and reliably, our programmers can assist.
 
Branding. We work with many Government clients and respect the necessity of adhering to brand and style guides. In February we completed a poster for Adelaide City Council which required correct usage of logos.
 
Process methodology. Before each project, we will agree on the steps involved and the timeframes for each phase. You will know what to expect and when to expect it. With 15 years in business, our processes are finely tuned – and critical to success.

SMS Marketing. Not recommended for most businesses, but if you are a hotel or club, or a retailer looking to use permission marketing with a younger demographic, this tool can be very powerful.

Advertising. Our advertising division can offer expert guidance. Solutions include banners, pop ups, links etc.

Traffic analysis. Use our robust application to view hits and files. Access statistics online, at any time, from anywhere with an internet connection – and the appropriate passwords.
Disability access to your site. Our preferred solution adheres to best-practice website coding practices, using W3C www.w3.org.