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Mandy VanKaathoven

Learning From Myer’s Online Disasters

    Myer teaches us that failing in the online world is just like failing in the physical business world. You don’t give up at the first setback.  You learn and you persist. UPDATED 2022: Myer has finally found a winning formula for its online operations. When we covered the ASX company eight years ago, it was a digital mess. Now it appears to have shrugged off those earlier disappointments and has announced it will continue to invest in its online strategy.… 

    Technical SEO Guide: Become Google Friendly, Rank Higher And Gain More Traffic

      “Content” has become the new buzz word for building brand awareness, boosting online sales and inducing people to return to your site. Yet even great content will fail to attract more people to your website if your technical SEO fails Google’s standards. Allocating time to technical SEO will ensure that your website performs well. The pay back is that a high-ranking site attracts “free” traffic without you having to spend hard-earned revenue on advertising. Responsiveness: Mobile & Cross-Device Compatible Website… 

      Slow Speed Is Killing Your Search Rankings

        Slow sites get severely penalised in Google’s search results. It’s that simple and that terrible: Slow Equals Low! Compounding the problem is the fact that if your website is still loading after five seconds, up to 20% of visitors will leave you for every extra second it takes to load. (Source: Google Research). So if you need better search results: One: Optimise Images For Faster Loading, Without Compromising Quality Use PNG image file format since its best compressed for the web… 

        How Your Website Influences Trust, Which Influences Success

          A website’s design has a big impact on trust – and therefore its success or failure. The widely cited statistic is that 94% of people say they will leave a website if the design does not inspire trust. In this context, a poorly designed website sends a subliminal signal that something is wrong. On a conscious level, people associate poor design with poor quality, which is a reflection of your organisation, or with spam and cyber crime. One of the… 

          The Lowdown On High Flying WordPress

            We are often asked about WordPress as a content management system (CMS). That’s not surprising because it is the most used open source CMS in the world. And because it is so popular, it is also a magnet for critics – many of whom are WordPress’ competitors. Two criticisms that aren’t based on fact revolve around security and speed. Security WordPress is a secure platform. Think about it: would technology leaders such as Microsoft choose WordPress if it was a… 

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