Online Marketing Checklist
Whether you conduct online marketing in-house or through an agency, this simple checklist will help keep you on target to achieve lasting results.
Develop a written plan. Be realistic about what you can achieve with the budget and staff you have available.
Preparation
- Define your goals
- Determine your target audience and what they are looking for
- Find out what your competitors are doing
- Develop a written plan. Be realistic about what you can achieve with the budget and staff you have available.
One Size Does Not Fit All
A serious online marketing campaign will include several or all of the following:
- SEO
- Social Media
- Content
- Newsletters
- Pay-Per-Click (PPC) campaign
- Brand development
- Offline working hand in hand with online
Measure and Improve
- Set your key performance indicators (KPIs)
- Diarise when you will check your reports
- Make time for ongoing improvements
To start the ball rolling, follow these simple to execute, online marketing basics.
