Reward The Good, Punish The Bad
For many people who are trying to achieve online success, Google is a badass, moving target. They keep changing the rules!
But here at Boylen we see it in a more positive light. What we're witnessing is the evolution of a search engine giant to reward the good and punish the bad.
In a nutshell:
- Punishing The Bad: “Black hat” practices like content farms and keyword stuffing belong in the dark ages. They don’t improve the visitor’s experience, they just try to trick you into coming to a second-rate site. Let’s be thankful that Google penalises those that try to cheat by using these tactics.
- Rewarding The Good: The only things that remain unchanged are the fundamentals that drive these changes, and these form the pillars of SEO. These pillars form what we now call “Holistic SEO”. It’s about using your online presence – your website, blog, Facebook etc – to develop a community around your organisation.
In the next post, we will look at the link between business growth and Holistic SEO.
