SEO is a very competitive. Everyone is chasing the number one position on Google – and for good reason. But how do you choose an online marketing firm that you can trust to deliver results?
The paradox of SEO is that it is both easy to measure (traffic increase, bounce rate reduction, conversion ratios etc) - and yet it is an area where you can be bamboozled by statistics.
Sadly the search marketing field it attracts a lot of ‘cowboys’. You will have received emails from SEO providers that warn you that your website is not ranking well, that they have done an in-depth analysis of your site and would like to offer their advice.
Take that unsolicited spam with a large pinch of salt.
These emails are mass produced. Even though they specifically mention your web address, they have “scraped” your contact details using an automated wen program.
In one particular email that a client asked us to comment on, the sender provided no specific information about their business, the information was all very generic. We advised the client: “They haven’t visited your site, let alone carried out an assessment, and send this exact same email to thousands of others. You’ll also note the poor language and grammar, and the fact that their own website that they provide a link doesn’t actually exist.”
For a company stating that “Apart from SEO we also provide Website Designing and Development, Mobile Apps, Internet Marketing, ecommerce solution, etc……” to not have their own website rings alarm bells loud and long.
The Unsubscribe link was a Gmail email address. In other words, they were using “unsubscribe” as a way to confirm the email address, rather than unsubscribe it.
An ethical digital services company won’t ever send you unsolicited spam emails of this sort, as it’s in direct contravention of the Australian Spam Act 2003.
Do the research yourself and identify some credible Australian agencies to approach. Here are some considerations to bear in mind: