If you can sell puppies and a person’s virginity online, why isn’t your business or organisation embracing this growth channel? Come on over to the Boylen blog to read about puppies, products and that other wonderful “p” word – profit.
Puppies are proof you need to be taking ecommerce more seriously.
In an economy of lacklustre growth, your own business growth is likely to come from online sources. If you think “We can’t sell our product/service/thing online” you need to open your eye to what other people are doing … and what they are doing is incredible. There is nothing people will not buy online.
Not that long ago, an electrician suggested we stop buying expensive light globes from an Anzac Highway store and buy them cheaply from China via AliExpress. Yes, light bulbs!
The three main barriers to trialling ecommerce are fear, vision and lack of time.
Some business owners are so busy carving out a profit that they have little time to consider ecommerce as an option, they have limited understanding of the possibilities – and they fear making an expensive mistake in an area out of their comfort zone.
Let’s address each one:
Quite frankly, the alternative is too awful to think about. In a world of constant change, you may soon face being left behind and becoming obsolete. Losing your customers, losing your clients, losing your membership … making a loss and closing your doors.
Now, I don’t want to finish on that negative note. So here’s the upside. Change is best viewed as opportunity. Find someone you can trust. Get their advice – but make your own decisions. Ecommerce is a growth opportunity. For many companies it is an awe-inspiring revenue stream with good profit margins. So seize it!