This is Boylen’s DIY On-Page Optimisations List that you can implement to make your website more Google- and crawl-friendly. When it comes to our professional SEO service, we dive much deeper for our clients – but these steps are a good launch point, starting with easy actions and gradually becoming more technical. (Skip over the first few if you already know the basics.)
Keyword research is important in knowing what your potential customers are typing in search engines when they are searching for your products or services. Keywords also serve as guide for your writers to come up with relevant and useful content around a particular keyword.
Putting title, description and image alt tags are helpful in declaring what your page is about and what search keywords you are focusing on. These are particularly helpful with key pages where topic is mapped with your key terms. Since search engines can’t read images, putting alt tags on your site images tell what these are about. If your site is using WordPress, there are useful plugins like Yoast that are effective for meta tags and the overall SEO health of your site.
Google can display rich results or snippets if you add structured data to your site. Structured data is a piece of code in a specific format, written in such a way that search engines understand it. Search engines read the code and use it to create rich results.
Imagine you have a website with a several products and categories. Once you add structured data to a page with a certain category, your result in the search engines might change. It will be much “richer” regarding content that’s shown. That’s the reason we call these results rich results or rich snippets.
A sitemap is the blueprint of your website. It helps Google and Search Engines find, crawl and prioritise key pages from those that should not be included in the crawl (no- index).
The robots.txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl and not to crawl. In creating the file, you can do it manually or using a WordPress plugin like Yoast. In its basic form it should look like this:
User-agent: * Disallow: /wp-admin/
These are crucial in knowing how your pages are indexed and how your site visitors interact with your content. Check out these links to learn how to properly install Google Analytics and Search Console on your website.
Internal links help establish relevance on content pieces around your website. These type of links are useful for three reasons:
A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on a given website. A URL consists of a protocol, domain name and path.
A general rule of thumb is to make your URL format in such a way that it follows your site architecture containing possible keywords relevant to the page’s content.
https://domain/categoy/product is better than https://domain/23213/31321.html
GMB is a free map-based directory listing that lets you connect your website with your business location so that it’s searchable in Google Maps. Setup your account here and embed your map in your contact page. Make sure that your NAP (name, address and phone) details on the map listing are consistent with the details you have on your website.
Out-of-the-box SEO tools such as Raven, MOZ or SEMRush are great and inexpensive in tracking your keyword rankings and overall SEO health. More importantly, they list actionable items you can work on from on-page, to off-page link building and competitor research to improve your site’s ranking to outrank your competitors.
Google should be able to easily crawl your website’s pages, understand what they are about and link them to relative keywords. Therefore, proper HTML markup is an absolute must. That is also why your CMS platform is as crucial as everything mentioned above because if you or your web developer can’t implement any of these optimisations, then you are left either migrating to another CMS or sacrificing your site’s crawlability and search rankings.
When it comes to SEO, WordPress is the best open source platforms available. SEO optimisations are easy, either through plugins or by directly editing your raw files.
Boylen also offers our proprietary WebTemplate CMS, which is also a great alternative for more complex features that is preferred by some of the most reputable businesses in South Australia.
This isn’t a comprehensive list but it gets you started in the right direction. If you would like to know more about the services we offer in this area, please Contact Us and we will be happy to discuss the options.