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SA’s oldest magazine. Proudly community focussed.

Football Budget

Magazine, Graphic Design, Print Advertising

The Budget is one of the oldest magazines in Australia and it's "grassroots" and community to its core. Comprising 32 pages, plus a bumper 84-page souvenir edition for the Grand Final, it is sold at the gate of every ground during the minor round and throughout the finals series. 

Over 95% of Budgets are purchased at matches (the rest are bought at city newsstands every Friday), with research showing almost all are taken home after the game and read, on average, by three people.

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The SA Football Budget is read by Australian Rules football supporters who are passionate about South Australian football. This provides a wide demographic representation, from parochial supporters who have supported their local team as part of their family culture for generations, to young families and aspiring footballers.

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South Australian footy fans.


Distribution figures vary during the minor round depending on fixtures, however 3,000 - 8,000 are distributed to suburban grounds and city newsagents each week during the season, rising to around 15,000 for the Grand Final.

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The Budget is written by professional sports writers with a passion for community footy. 

  • In-depth feature articles that go behind the news to tell the stories nobody else writes

  • Our 2019 Country Football Championships special edition received rave reviews. Distributed in metro and country areas. A rare advertising opportunity.

  • Profiles on players, coaches, officials and supporters

  • Weekly scores and best players from the League, Reserves and Under 18 Macca’s Cup competition

  • Action photos

  • Kid’s Page

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The Grand Final Budget is excellent. Congratulations ... the content and layout is first class."

Paul Anderson - Former General Manager Marketing & Corporate Affairs, SANFL

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