Established in 1926, the Motor Trade Association is the peak body for the retail motor industry in South Australia. Motor Trade is the official magazine for members. It reaches all aspects of the trade, from new car dealers and parts & accessories, to service stations and crash repairs.
The content offers niche reading covering legislation, tech and industry news. This means readers are held on editorial pages and your ad is exposed for a longer. It's a powerful tool for stimulating demand, strengthening branding and increasing product awareness. It provides credible and in-depth coverage of the people, places and issues that make up this broad-ranging sector.
Motor Trade is a bi-monthly, full colour magazine. It has a controlled circulation of 3000 to members of the association, senior managers and owners of companies within the automotive industry. It is mailed by name using the official MTA database.
Motor Trade is the official voice of an industry with few peers:
Retail motor industry = $8 billion
Direct employment = 30,000
Vehicles registered in SA = 1,656,433