TiCSA approached Boylen to launched a new magazine – The View - for its members.
Working with a blank canvas, the aim was to connect TiCSA (SATIC) with its target audiences through creative content and modern design.
The project also involved Boylen selling advertising to member organisations, which offsets costs.
The process started with a series of strategy meetings, to define a clear picture of reader profiles, tone of voice, a style guide and – very importantly – what success would look like.
When it came to art direction, our design studio developed a series of design concepts, which were presented to senior management. A clear direction was chosen and further refinements took place. It really was a lot of fun!
The success of The View relies heavily on beautiful photographic spreads to draw in the reader and hold them on the page.
The magazine comes alive with a “storytelling” approach to selected stories. The editorial mix also includes critical messages that TiCSA needs to communicate, especially on policy issues, while also nurturing the relationship with members and promoting key events.
Now well established, The View benefits from ongoing evaluation and refinement on an issue-by-issue basis.