For those interested in a career in hospitality, the International College of Hotel Management offers its students a commitment to excellence, providing education and training that prepares their graduates to work within all levels of the hospitality industry, both nationally and overseas.
As a long-term client, we provide a number of services to ICHM including, but not limited to graphic and print design, online marketing, web design and development.
Swiss Hotel Association qualifications, strong industry recognition and a rich history of graduate success are far and away the most valuable aspects of the ICHM brand.
Although the old website did a good job communicating these traits, a high level of brand dilution occurred due to severe content bloat; as a result visitors are forced to sift through a large volume of content to find what they’re looking for. This heavy reliance on written content made it much more difficult for prospective and existing students to quickly and succinctly identify brand differentiators.
“As a long term client of Boylen we have no issue in recommending them. They approach each project, whether it be print or online with a high level of professionalism and a respect for the clients desired outcome. Taking on board our input, and then taking it to another level is what we seek from them, and we most certainly receive.”
- Simon Ruston, Director of Marketing (ICHM)
To remedy this issue, we're currently working with the team at ICHM to design and develop a responsive web experience that would focus on powerful imagery, targeted messaging and clear calls-to-action, while still being able to deliver a consistent user experience across smart phone and tablet devices.
The new ICHM site is being built upon the powerful WebTemplate content management system.