Performing over 100 concerts a year with 74 permanent members, the Adelaide Symphony Orchestra (ASO) provides orchestral support for the State Opera of South Australia and performances by The Australia Ballet and Opera Australia. Established in 1936, the ASO is now the most significant contributor to the annual Adelaide Festival.
Boylen have proudly worked with the Adelaide Symphony Orchestra (ASO) for many years. Each year a brand new concert series is released and along with it, a fresh website aesthetic to reflect it's branding.
This year, Boylen and the ASO worked collaboratively to create a brand new Subscription process for those attending multiple shows across the new season. The goal was to make it easier for website visitors to start and complete a subscription online, moving them away from the traditional method of processing complex hard copy forms.
A clean, full screen view of all qualifying concerts allows users to see just enough information to add the items straight to their cart, significantly reducing the steps to make an order. The user experience was front of mind in creating this intuitive new interface.
But don't let these good looks fool you, this site packs a mean punch. Powered by the WebTemplate CMS, the ASO website comes packed with a number of fantastic features. The most impressive of these being a highly configurable subscription based ticket purchasing system.
"We’re aware that you all worked above and beyond to get the job done right, and on time. We’re very thankful for how responsive you have been to the brief, and the elements that evolved from it as the process came to fruition... The fact that you were looking at it from both your own perspective, but also that of the customer, meant I had confidence that the end result would be excellent."