Boylen creates hotel website designs that draw increasing numbers of patrons through your doors.
We have 30 years of experience in web design, graphic design and content creation for pubs, hotel groups, restaurants and bars. Here are a few examples:
Can our three decades of working with hotels help you today? If the answer is yes (or maybe), click here.
Our Adelaide website designers and developers scale up or down to fit your requirements.
Website Design For Hotels
SEO and Marketing For Hotels
To expand your online reach and generate more revenue, call us on (08) 8233 9433 or Contact Us today.
Tap into our experience working with national drinks companies and Adelaide hotel groups.
We understand what makes people buy online, what causes them to drop off, how to configure the basics such as delivery integrations, trust signals, social proofing … there’s a lot to consider with ecommerce for your bottleshop or drive through.
Here are several ecommerce sites we have worked on:
Click to learn more: Adelaide web designers for distilleries and brewers.
Securing direct bookings to your hotel website means you don’t lose double-digit commission to OTAs (online travel agencies) or other digital third parties using the cost per click (CPC) model.
But without strong online marketing skills, hotels risk losing visibility on search engine results pages as the big industry players use their financial strength to dominate page one.
Keys to success for direct bookings are:
Even if most of your booking is coming from third parties, it’s important to realise that OTA sites are not a one-step process.
While many people use travel aggregator sites for comparison and to hunt for a good deal, data from Fuel and Flip shows that 87% visit hotels’ websites prior to making their final booking.
At this stage, can you convince them to book direct, rather than head back to the agency you pay commission to?
The quality of your web design is a reflection of your establishment. A well-designed website for hotels pubs and restaurants gives people an idea of what they can expect.
That's why photo galleries are so popular. People trust photos. It begs the question: what is the quality of my images?
Another advantage you have is that OTAs have to follow a templated, cookie cutter approach. There is no opportunity to express the character and true quality of each venue.
Your website, however, should be doing exactly that. Your homepage, promotional landing pages, f&b, rooms etc should all be presented in the best possible manner.
Your website is a sales tool and beautiful images sell. On the flip side, low quality design and poor-quality photos and video will send people to your competitors.
In summary: to attract more direct bookings: