website development adelaide

Andrew Murray Dental

Website, SEO, Digital Advertising

Boylen was approached to re-energise the Andrew Murray Dental website. As an Adelaide digital agency, we appreciated the chance to meet and get to know the people within the practice.

What really shone through was their desire to go beyond a “cookie cutter” approach. This positioning is clear from the opening photo; it’s large and stylish, yet playful, so it sets the perfect tone for this family practice.

Boylen Projects
Boylen Projects

As a BUPA-approved web design and development studio, we knew had to tick the following boxes:

  • A patient-focused site.
  • Responsive: works seamlessly across mobile, desktop and tablet.
  • Improve the user experience (UX) so that each target audience had a clear pathway to make a booking.
  • Deploy technical search engine optimisation (SEO) techniques during the build.
  • Integration of social media.
Boylen Projects
Boylen Projects

 

To increase digital engagement, our developers installed Podium webchat, which allows texting from phones. It’s live and instant, which is perfect for busy patients and staff alike.

This WordPress web design project launched in the early days of Covid-19. That meant it had to be quickly updated with information for patients.

WordPress provides a secure platform that allows the practice staff to update content – including words, images and videos – quickly and easily. Training and a digital user guide make sure that staff are always confident in making changes.

In addition, they have access to Boylen’s Adelaide-based Help Desk. Our Support service is managed by Adam Tarca, who has worked with several dental practices and understands their needs and challenges.

We'd love to work with you and your team.

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