SGE and Voice Search vs. Brand Slogans

What Should You Focus On in 2025?

If you’re trying to get found online in 2025, here’s the truth:

Being clever isn’t enough.
Your brand slogan might sound good in a pitch meeting, but Google—and your future customers—care more about what you do.

This year, Google’s Search Generative Experience (SGE) and voice search are changing the SEO game fast.

Google search results for “Who are best for SEO and web design in Adelaide”.

Let’s break it down.

Priority #1: Get Found in SGE and Voice Search for What You Do

This is where the magic happens. If you only have time to do one thing, do this.

Why It Works Better

1. People search with purpose

Someone using SGE or voice search isn’t browsing.
They want answers fast.
Think: “affordable pest control near me” or “best local electrician.”
If you rank here, you’re halfway to a sale.

2. SGE shows up above everything else

SGE is that AI-powered box Google shows before the usual results.
If your company site is not in it, you’re invisible.

3. Voice search is huge (and growing)

Over 57% of Australians now use voice search (B&T, 2024).
And here’s the kicker: people don’t talk like slogans.
They ask for services.
“Book gutter cleaning” beats “Clean. Shine. Repeat.” every time.

4. Zero-click searches are real

A lot of people never click anymore.
Google answers them on the page.
If your service isn’t in that answer, you just missed the lead.

The Bottom Line

Ranking for “emergency electrician Adelaide” will beat a catchy line like “Lightning the Way Since 1998” every single day when it comes to SEO and conversions.

Priority #2: Brand Slogans Still Matter (Just Not for SEO)

Now, don’t toss your slogan in the bin just yet.

Here’s When It Helps

1. Brand recall

If someone already knows your business (from an ad, event, or referral), they might search for your name or slogan (branded search traffic).
That’s when it pays off.

2. Trust and emotion

Slogans can build a feeling.
They help people remember who you are and what you stand for.
They’re great for social media, email marketing, and offline branding.

3. Long-term value

Some slogans—like “Just Do It”—become iconic.
But that only happens with time, big budgets, and consistent exposure. It’s brand positioning, not keyword strategy.

Here’s the Reality

Most slogans aren’t searched.
Even fewer are spoken.
And Google can’t show what people don’t ask for.

Your 2025 Strategy: Balance Keywords and Brand Voice

Here’s what to do:

Step 1: Lead with your services

Make sure you’re using service-based keywords in your:

• H1s and page titles
• Meta descriptions
• URL slugs (like /concrete-adelaide/)
• Schema, FAQs, and image alt text

Step 2: Weave in your brand

Use your slogan and brand tone in:

• Your banner copy
• Paragraph intros
• Social media posts and ads

Step 3: Blend both together

Example:

“Professional Pest Control — Trusted Experts in Adelaide.”
It tells Google what you offer and tells people why they should care.

TL;DR: Speak the Language of Google and People

In 2025, clarity beats cleverness.

Want to get found?
Be direct. Say what you offer. Use words your audience says out loud.

Your slogan is still important—but it should support, not replace, your core message.

So, the next time you write a homepage or headline, ask yourself:

Will Google know what I do?
Will a voice search pick this up?

If not—rewrite it.

Because visibility starts with being understood.

Need help getting your content SGE and voice-search ready?

We help brands boost rankings and connect with real people, without losing their brand voice.

Need help getting your content SGE and voice-search ready? Contact us here or give us a call on tel:0882339433.