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SEO
What should my web design include for good SEO?
The best website design is both aesthetic and practical. It has to improve click-through rates and generate high value traffic for your website. So the best web designers include best practice SEO in their thinking.
Three tips:
- Start with a SEO-friendly site structure. Communicate with your web designer why you’ve chose this structure and navigation so they understand ‘the big picture’.
- Don’t guess. Apply tracking software to your website. Work out pains points where you lose people and get your website designer to create a solution that keeps people on the site and engaged. That’s good optimisation!
- Design so that on-page elements – such as various headings – are designed to promote your main keywords. This is designing with business purpose, rather than “airy fairy” design that might look pretty but fail to deliver results.
You might be interested in these SEO and web design topics:
- What is SEO?
- SEO research validates investment
- Setting up Google Analytics
- Boylen’s SEO services
- Using A/B testing to boost SEO
- Should I choose quality or quantity for SEO content?
- Security considerations for good SEO
- WordPress and quality SEO
- What does on-page SEO include?
- SEO success and schema markup
- Everything you ever wanted to know about Yoast but were to afraid to ask
