Snowy Mountains Grammar School Copywriting, SEO & AI Visibility, Website Design & Development Education User-Centred Redesign for Snowy Mountains Grammar Boylen’s digital studio in Adelaide was engaged to design and develop a website for Snowy Mountains Grammar School (SMGS) in NSW. Key points: Our web designers leveraged the stunning location, using it as a differentiator to help anchor the ‘brand’. The menu is organised into the main blocks: Discover, Learning, Opportunities, Boarding, Enrol. This segmentation helps different user types (parents of day students, boarding students, prospective enrolments) find their way. Sub-menus break down further into relevant sections (Junior/Middle/Senior, Touring/Enrolment, etc). Content was written by Boylen’s in-house writing team. Our search engine optimisation specialists ensured that the correct technical SEO foundations were put in place during the website’s redevelopment It’s a beautiful, user-friendly website. Our digital designers have selected engaging images  of students, campus, outdoor adventures which suit the brand: scenic alpine setting, boarding, experiential learning. This supports the story of location plus opportunity. Launch Site All Projects