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Snowy Mountains Grammar School

    Snowy Mountains Grammar School

    Snowy Mountains Grammar School

    Copywriting, SEO & AI Visibility, Website Design & Development

    Education
    User-Centred Redesign for Snowy Mountains Grammar

    Boylen’s digital studio in Adelaide was engaged to design and develop a website for Snowy Mountains Grammar School (SMGS) in NSW.

    Key points:

    • Our web designers leveraged the stunning location, using it as a differentiator to help anchor the ‘brand’.
    • The menu is organised into the main blocks: Discover, Learning, Opportunities, Boarding, Enrol. This segmentation helps different user types (parents of day students, boarding students, prospective enrolments) find their way.
      Sub-menus break down further into relevant sections (Junior/Middle/Senior, Touring/Enrolment, etc).
    • Content was written by Boylen’s in-house writing team.
    • Our search engine optimisation specialists ensured that the correct technical SEO foundations were put in place during the website’s redevelopment

    It’s a beautiful, user-friendly website. Our digital designers have selected engaging images  of students, campus, outdoor adventures which suit the brand: scenic alpine setting, boarding, experiential learning. This supports the story of location plus opportunity.

    Phishing awareness notice: we're aware of phishing emails impersonating Boylen staff.

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