MajaSusic

Paid media gets someone to click. Lifecycle marketing decides whether they ever come back. Most specialists focus on one. Maja’s spent her career across both.

She’s worked in-house, running CRM and retention for consumer brands where the only thing that mattered was whether the numbers moved. She’s also worked agency-side, managing paid campaigns and client accounts across multiple industries at once. That combination gives her a rare read on a campaign – she knows what a channel looks like from the business’s side of the dashboard, not just the agency’s.

Outside work, she’s usually planning her next camping trip. Inside it, she’s the one most likely behind whatever ridiculous idea has taken over the office that week.