Strategy meets execution. Makeisha’s work sits at the point where strategy meets execution. With experience dating back over a decade, she’s built skills across SEO, paid media, lifecycle marketing, content and website strategy, not as separate skills but as one connected system. She’s driven growth on both ends of the funnel, acquisition and retention, and her focus is always on the handoff: where a campaign ends and the next stage of the journey begins, and whether that transition actually holds up. That’s the lens she brings to project work at Boylen. A paid campaign can send the right person to a site, but if the experience once they land doesn’t hold, the click was wasted. A website can look sharp and still lose people if it’s not built around how they actually move through it. Makeisha connects the pieces, driving brand while making sure the strategy and structure underneath it are built to earn the result. “I'm practising the sandwich method.”