"We are a craft distillery proud of our product and love having a great relationship with a likeminded company that really knows their business and delivers consistently above expectation."
Even when you are one of the most decorated gin companies in Australia, it remains a relentless battle to "stand out from the crowd". Kangaroo Island Spirits (KIS) saw the need for a digital brand and an experienced agency. Boylen saw an opportunity to extract the magic from this iconic distillery and infuse it into the online user experience.
After we tasted the entire range, of course.
Gin is an experience of the senses, so a rustic-elegant design was created to match the unique and authentic spirits crafted by this award-winning distillery.
We've just finished developing the third version of the website for this regionally-based but globally recognised company. The new design fosters closer engagement and stimulates sales conversions through rich imagery, movement and emotive content.
KIS has had excellent sales success following the site's integration with social media campaigns. A great example was the runaway success of Mulberry Gin in the lead up to Christmas 2018 and previous recent runs of limited edition gins.
The latest website layout is product-based, with an intuitive menu to filter users towards the shop, story or experiences. Of course, awards, serving suggestions, tasting notes and video can all be found at a product level. All elements have been designed to tell the KIS story and lead to a sale.
Visitors can also apply discount codes, buy or use gift cards and also take advantage of multiple payment options.
The back-end is powered by a fully-featured eCommerce solution using Woocommerce in Wordpress. This includes a separate management system for wholesale purchases.
Underpinning the current Wordpress eCommerce solution are three pricing tiers. KIS management can see real-time order completion and action as required. Also built-in is the ability to review cart abandonment or send exit surveys for follow up sales, leading to greater conversions and a closer relationship with the customer.
Checkout is integrated with AusPost and Vend. Allowing KIS to quickly manage orders and shipping while also allowing customers to track their items online.
The website also has a direct integration with Rezdy event management platform to promote events and gin blending courses.
The site is fully responsive, so it delivers an unparalleled user experience across desktop, tablet and mobile devices. Ordering from a smartphone is a simple process and this was the ultimate goal... ease of use.
A sophisticated backend membership management area offers the ability to create a personalised experience with preferential pricing. It requires a username and password to access restricted pricing or offers and there is an easy registration process for normal customers. Members and customers can update their profile details, review purchase history and reorder easily.
The out of the box data captured in this area from order profiles and history means that newsletters and special offers can be targeted to customers who have shown relevant interests.
Content localisation for global markets is another important factor for this amazing export success story. In the next stage of the website's evolution, KIS will be able to decide what pages to show in each overseas region, and presents those pages in that region’s language.
Automation significantly reduces administrative resources. This ranges from simple ‘forgotten password’ functionality to specialised processes developed for KIS and the sales, stock and shipping process.
Boylen has also assisted with developing customised reporting, to extract the most important data and present it in a readily accessible format.
"KI Spirits have been working with Boylen for several years. Boylen have demonstrated incredible patience, coupled with professional experience and creativity and we are very happy with the outcome and the continued support that Boylen provide."