Marradon Constructions is a custom residential & commercial builder and property developer based in Mornington Victoria. They are known for their quality, attention to detail and exceptional levels of personal service. Their branding and online presence needed to match.
When Marradon first approached Boylen, their existing branding and online presence was far removed from the sophistication and quality of their work. Businesses evolve and Marradon needed a new logo and brand design that represented the next stage of its story.
It was our job to make sure they aligned and not only continue the strong existing relationships Marradon had built, but encourage an increase in new relationships.
Boylen worked in collaboration with Marradon to create a fresh brand identity, reflecting the high standards of service and craftsmanship they provide. The brand reinforces trust and a strong foundation, stemming from the strength of Marradon’s client relationships.
The process started with a series of freehand sketches and moved to the creation of vector graphics of the logo.
Part of the brief was “ease of interpretation”. The result is a three-dimensional and geometric representation of the “M” in Marradon, while also conveying the essence of built form.
Business print collateral rolled seamlessly off the back of the branding and logo development, with the design of Business Cards, Letterheads, Envelopes, Email Signatures and Signage.
As for their brand new website, it was important to maintain the high level of quality and sophistication across their online presence. The user experience and flow of information was key, with strategic planning the first phase. The website was designed and developed to showcase what Marradon do best and compliment the strong and visually appealing project photography. It is a clean and minimal aesthetic with a refined look and feel, appealing to domestic and commercial audiences. Boylen's copywriters created content to suit the brand and entered this into the site, making the whole process a breeze.