Many South Australian schools find their web design has become “me too”. Their online marketing does not promote their key points of difference. Enquiries are not meeting expectations.
Boylen is an education website specialist covering web design, website development and ongoing digital marketing. We have 30 years of school marketing experience. We understand how to develop a website and digital strategy that acts as a “magnet” for prospective parents and students, both local and overseas.
Do you need clear pathways to enrolment? Do you employ best practice to achieve high converting web pages? Do you understand the science behind successful enrolment pages?
A typical website solution includes:
- Book A Tour
- Staff profiles
- Media libraries and file management
- Page builder and block componentry
- Video content capabilities
- Form creation and management
- Site-wide search
- User management
- Administration levels.
- Easily editable by your team
- Optimised for search engines such as Google
- Caters for the needs of various users, such as prospective parents, school community, old scholars etc
- Design - stunning and aligns with your branding
- Hosting and data protection, from standard to ASX level
- Integrates seamlessly with all listed third-party applications and systems
- One-on-one training, digital guides and warranty
It's not just about a good looking website. It's about being found and understood by prospective parents and students. Let us help your School voice be heard.
Other Digital Services For School
- Advanced SEO to increase keyword impressions, improve click-through-rates and generate high value
- Content writing. We have written catchy headlines and authentic, high-converting content for many schools and organisations.
- Photography and video.
- Print design
Large School and College Websites
Colleges and large schools need a more detailed digital strategy.
We start by analysing your goals and analysing the data from your existing website to learn what is working and what is letting you down.
This leads to development of user personas and optimum pathways. What is the ideal user experience for each of your target groups? What is the best pathway to take them to your preferred conversion point (such as Book A School Tour, Enquiry or Enrolment)?
On mobile, tablets and desktop, our goal is to retain visitors to your site (reduce bounce rate) and increase user conversions.
We will also work with your IT staff to ensure seamless integration of other school software.
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- Heat mapping
- Payment gateway integration
- Custom systems development
- Custom workflow development
- Custom application or functionality
- Database integrations
Colleges also consider:
- Event and conversion tracking
- Customer acquisition monitoring and reporting
- User group reviews and competitor analysis
- Documented strategy with a strong focus on user experience
We'd love to work with you and your team.