There are many different plugins and software programs available to help improve your website’s SEO.
But it can be tough to know which one is right for you. If you’re using WordPress, though, there are a few that stand you which we recommend you add to your shortlist.
Here’s a look at Yoast, All In One, The SEO Framework, SEO Press, Rank Math, and Nitropack, and what the pros and cons are for each one.
Yoast is a popular choice, offering a comprehensive set of features including the ability to optimize your website for specific keywords – although there are clearly too many features for some people, which causes confusion. Some also complain that it doesn’t always work well with other plugins. We’ve written about the strengths and weaknesses of Yoast here.
All In One is a great all-in-one SEO solution for WordPress. It includes a keyword research tool, sitemap generator, and social media integration. However, it lacks some of the more advanced features of other plugins. However, it can be a bit slow and it doesn’t always work well with other plugins. See our article on its pros and cons here.
The SEO Framework is a great tool for beginners. It offers a simple interface and a free trial. It’s also a great tool for those looking for a more hands-on approach, offering a customisable framework for optimising websites. However, it doesn’t have as many features as some of the other plugins. It can be classified as more of a lightweight plugin.
SEO Press is another suitable option for those looking for an all-in-one solution. It’s designed for marketing staff who want a lot of features and control. The list of criticisms include that it can be pricey (comparatively), and doesn’t have a free trial. Online feedback also includes suggestions it can be a bit slow and doesn’t always work well with other plugins.
More SEO Reading:
Nitropack is aimed at those wanting a more hands-on approach. It is a paid plugin that offers features to help boost your SEO such as an automatic sitemap generator, support for structured data (a schema markup generator), and the ability to customise your title and meta tags. It also has a built-in caching system to help improve your website’s speed, social media integration and support for AMP pages. It has a built-in keyword research tool, which can help you find the right keywords to target. It also has a link building feature. However, Nitropack can be a bit pricey, and at this stage it doesn’t have a free version.
Rank Math is a newer plugin and it has a free version (but free versions rarely make the grade for companies that are fighting to take top spot in the face of stiff competition). While it still has plenty of power, including support for rich snippets and a link manager, it doesn’t have as many features as, say, Nitropack.
SUMMARYChoosing your SEO tool is all about your specific needs – and ability. If you have the time and the tech ability, go for an option that has plenty of features.
If you are time poor and don’t use most of the features on your other key software, then you should either go for more of an automated option or outsource tasks to a SEO consultancy.
Try out free trials or month-by-month payment plans of the various SEO tools above and see which one works best for you.