Firstly, here are our credentials for giving the following advice. Boylen is an Adelaide WooCommerce SEO Agency that has a relentless focus on helping you outrank your competitors and get more leads.
WooCommerce is the default, high performance e-commerce plugin for WordPress.
It’s a beautiful piece of open-source software. While it’s very popular in Adelaide and many people dabble in WordPress and Woo, it pays to partner with people that work with it every day to get the most out of it.
WooCommerce SEO is one of the hardest tasks because everyone is fighting to be seen in first position on Google. Standard, out-of-the-box approaches to WooCommerce just won’t get you there.
The Basics of WooCommerce SEO
The WooCommerce SEO plugin is an essential tool for all ecommerce store owners or those considering a move into online retail.
Once installed, the plugin automatically optimises your website’s title, meta descriptions and other relevant metadata to improve search engine visibility.
While WooCommerce SEO is specifically designed for WooCommerce sites, it can also be used alongside other SEO plugins. For example, you could use Yoast SEO to manage site content and Yoast SEO Suite to analyse and optimise site performance.
If you want to learn more about how to optimise your WooCommerce site for search results, we’re here to help.
The fundamentals of good SEO always remain relevant, no matter what software you are using.
Don’t forget the basics:
Use the right keywords - make sure you're using the right keywords when you're creating your product listings. Don't just slap on the first thing that comes to mind. Use a keyword research tool to find out what people actually search for when they're looking for the product you're selling.
Write for humans - Make sure you're writing in a way that people can understand. If you in a way that's easy to understand and engage with, people will stay longer on your site and click more often. But if you write for SEO, it often sounds forced and users are less likely to do what you want them to do (which is click on a call to action in most cases).
Customising Your WooCommerce SEO
WooCommerce SEO customisations allow you to make tweaks to the search engine optimisation (SEO) of your store. Depending on the goals you're trying to achieve, there are a variety of ways in which you can do this.
You can tweak your title tags and meta descriptions, or use Yoast SEO plugin to get all the necessary metadata inputted automatically.
You can also tweak your product images and description, making sure that they are optimised for search engines.
WooCommerce SEO customisations are particularly useful for e-commerce stores that want to rank higher in search results. They can also be used when A/B testing different marketing strategies, as it allows you to test different text and imagery without changing the core functionality of your store.
When you're creating your store, take a look at the site's meta tags and keywords. Make sure that all your information is there in one place so customers can easily navigate and find what they're looking for. And make sure your title tags are short, simple and relevant to the products you're selling. When designing your product pages, think about what people search for when they're looking for that product or a similar item.
Think about the tags people will use or the keywords people will use on Google when searching for that product or similar item. Try to include those words in your product title tags, meta descriptions and even product images if possible.
Wisely crafted SEO optimised WooCommerce stores can help you reach your target audience. You can gain more customers, drive more sales, and improve brand visibility. By optimizing your store for search engines, you can ensure that your products are easily found by potential customers looking for similar products. This can result in a higher conversion rate and increased sales.
Additionally, by removing unnecessary keywords from your content, you can help to improve the relevance of your site within the context of search results. By doing these simple things, you can increase the likelihood that visitors will find your store and buy from it.
This plugin also adds some helpful features to your site, including custom Google Search Console settings and a sitemap generator.
One thing you shouldn’t do is rely on SEO for your entire business strategy. While SEO helps attract customers, it shouldn’t be the only thing driving your sales. Make sure you have other strategies in place as well, like social media marketing and email marketing.
Interested? Let's get your WooCommerce website ranking higher today.