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Dental websites and marketing

If your website is not generating sufficient new business, we can help. 


Websites For Dentists

Dental websites have become the number one source of new patients.

Yet Google reliably informs us that people form their opinion about your website in under one second. The site speed, design, colour and imagery all play a part in this “blink of an eye” moment.

Boylen is Adelaide’s dental web design and practice marketing expert.       

We specialise in growth strategies. Our web designs are optimised to attract new visitors and convert them into patients.

After going live, our local strategists work on dental SEO, advertising and other strategies to continue to grow the number of new patient bookings and enquiries you receive.

We offer you the experience of working with a wide range of dental practices in Adelaide, Sydney and Melbourne. However, we also guarantee that we will not provide dental SEO or paid advertising services to your nearby competitors.

We can guide you, whether you are a general dental practice or specialise in areas such as orthodontic treatments, dental implants or cosmetic dentistry.

Did you know?

Most new business comes to dentists via their digital marketing.

If someone searches for a local dentist on their mobile phone, almost 90% of them will contact the practice “within a day”.

Only one in 10 people go to page two of search results.

What To Expect


Dental website design and development

Here’s what you can expect from a dental website designed and developed by Boylen.

  • Custom designs that instantly promote trust and have clear calls to action
  • In-practice photo and video shoots
  • We also offer a library of stock photos and video if required
  • Online bookings and patient portals
  • Integration with your practice software
  • Dedicated call tracking
  • Conversion Tracking: hard statistics on the percentage of website visitors we are converting into patients.
  • Fast loading – critical to SEO
  • Secure hosting to protect patient and business data
  • Content creation: expert writers for your new website and also ongoing (eg. blogs, podcasts, video etc)
  • Fantastic experience on mobile phones (responsive design)
  • Website optimised for dental SEO
  • ADA compliant


Dental marketing services

As a full service dental marketing company, we can help you with the following services to grow your business:

  • Search engine optimisation to rank higher in search results
  • Visitor growth strategies
  • Constant addition of positive patient reviews
  • Stay in touch strategies to increase repeat business
  • Benchmarking and competitor analysis
  • Leverage the knowledge in Google Analytics (embedded in your site)
  • Paid advertising
  • Marketing training for your staff, with online guides

How does Boylen protect our patient data?

A person’s dental records contain private information that is valuable to hackers. If stolen, it will hurt your reputation and create a world of pain as you try to negotiate with blackmailers demanding Bitcoin ransoms.

So, firstly we will map out what data you need to protect and where it resides. You may have one of more databases that will interact with your website.

Then we look at best practice methods to ensure it is heavily protected.

We host and manage websites with ASX-listed companies that are continually under attack from malicious parties. We can bring that experience to help you protect your “crown jewels” online.

If you think we might be a good fit for you, please Enquire with us for more information and we’ll be in touch.

Websites & Marketing For Dentists FAQ

What dental marketing services does Boylen offer?

Boylen is a full service dental marketing agency. Please feel free to contact us if you have any queries.

Our office is in Adelaide but we also currently work with dentists in NSW and Victoria.

  • End-to-end digital strategy
  • Website design
  • In-practice photography
  • Call and conversion tracking
  • Integration with your practice software
  • Online bookings and patient portals
  • Online review management
  • Dental SEO
  • Content writing
  • Email marketing
  • Local search
  • Social media marketing
  • Google AdWords
  • Paid social advertising
  • Videos
  • Podcasts
  • Ongoing support

Please click here if you would like to discuss your dental marketing.

What is your No Competition Guarantee for dentists?

We know that our dental clients want us to have experience working with their profession – but not helping their direct competitors!

We “geofence” our digital marketing for dentists. That means we don’t offer SEO, advertising or social media services to your competitor down the street.

We’re on your team.

It’s our goal to help you succeed in the midst of that is incredible competition in some local areas.

Our team can provide you with clear and measurable insights into what rival dental practices are doing. Then we can benchmark you against other dental practices in your local area and engage in some healthy competition.

However, the focus should not be on your competition, it should be on you and your team. We want to be able to show how you are different … and why your dental practice is the right choice.

What makes a great dental website?

“What are the keys to creating a fantastic website for your dental practice?” is a question we are often asked.

In a nutshell, the very best dental websites are designed to present your practice in the best possible light, build trust in patients and persuade them to make a booking.

We recently produced an Adelaide dental website designed using a “mobile-first” approach, with clean navigation that draws the eye to key features.

For the dental surgery staff, there is limited administration time through the automation of simple workflows and ease of maintenance of the website.

Dental marketing is highly competitive and search engine optimisation (“dental SEO”) is essential. During design and development, we use best practice SEO to attract and engage website visitors. This includes integration with Google Analytics, Google Search Console, Facebook Pixel etc.

Here are key points to keep in mind for a high performance, strongly converting dental website design:

  • reflects your surgery’s branding
  • complies with Dental Association and government regulations for medical marketing
  • displays perfectly across phones, tablets and desktops
  • lets in-house staff make immediate changes
  • includes SEO during development and post-launch
  • integrates with third-party plugins, applications and systems
  • uses the latest content management system (CMS) technology
  • connect with third party platforms and social media
  • robust security to protect sensitive data

A great website design and development project will also be stress free. This means we all hit our agreed deadlines and we achieve your go-live schedule.

But that’s just the start of the journey. We are dedicated to continuous improvement after launch, which is why some of our clients have worked with us for three decades.

If our thinking aligns with yours, we’d love to talk. Click here for a great dental website design and development experience.

How do I attract new patients to my dental practice?

We’ve written an in-depth article on growing your dental practice. It’s based on authoritative research, including Think With Google.

It covers:

  • Winning on local searches
  • The importance of Google My Business
  • Trust signals
  • How to get more web traffic
  • Increasing conversions on your dental website
  • Mobile marketing

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