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Google My Business is now Google Business Profile. The name has changed but its importance is as critical as ever. It’s not often for one event to come along and change how businesses operate. But when it does, it’s big and flips over the whole game. Just like this recent pandemic, for example. While online-based business interactions already existed in the pre-Covid19 era, most consumers still preferred physical transactions. But now since the breakout, people have been resorting more to… 

Should you design an automatic feed of social media into your website? (The answer is “yes”.) Keep your website fresh by embedding a social media feed. But make sure it’s part of your beautiful website design. Adelaide agency Boylen (that’s us!) has done this for many South Australian companies. Our designers can help you with customising your presentation – everything from the general layout so it blends perfectly with your site, through to colours and fonts.NEED TO KNOW: Can we… 

Six years ago we wrote about how crowded the digital marketplace was. Today, the volume has become so dense that the latest Australian Bureau of Statistics census didn’t include internet usage statistics because there was no point – over 99% of people are connected to the web. On one level, that’s great for businesses and organisations. If  you have a website, almost all of your potential clients will be able to find you. But can they? The use of the internet by… 

The Australian Test cricket team – and cricket in general – can teach us a ton about winning the game of search engine optimisation (SEO). We’re talking Test Cricket – the longest game in the world – run over five days, with many twists and turns. SEO is a also “long form” contest but it has no end. You can’t hit a few sixes and retire, and expect to be Wisden Cricketer Of The Year. The cricket pitch is Google’s algorithm… 

Feedback is the fuel that ensures great designs are “fit-for-purpose”. Here are some tips on how to get the most out of the process. An experienced graphic designer understands that their target audience has different preferences to their personal tastes, and has the creative versatility to tailor their creative work to suit those diverse needs. Getting the best result is a team effort. Some companies opt for a participatory approach, which involves inviting members of their demographic targets to provide…