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Adelaide logo designers fall into two groups. The limited number of professionals that treat your business as unique (Boylen sits in that group). And the logo factories that are the ‘kings of clone’. Here’s how to tell the difference. A creative yet hard working logo is a one-time investment that will hopefully be with you for decades to come. If you are in the process of designing – or redesigning – a logo, do everything you can to make it memorable.The… 

Just yesterday (19 July, 2022), a leading SEO journal published a blog with the provocative heading “Putting lipstick on a pig: fix the website or fail at SEO”. One of the points Search Engine Land made is that there is no point optimising a site to get extra traffic if it has too many fundamental fail points, one of which was not being responsive (ie adapting to the screen size a website is being viewed on). At Boylen, we think of it… 

What responsibility do you have to look after the best interests of the people that use your website? This question goes well beyond the obvious issues of protecting data from hackers and an ongoing commitment to privacy principles. What’s being asked is whether your website and social media activities use web design to unfairly manipulate people.  At this stage, much of it is an ethical question about where you ‘draw the line’.  Some of the practices are illegal. Many are… 

Many companies underestimate the importance of CSS, thinking that it is merely a cosmetic tool. In reality, CSS plays a crucial role in how users interact with a website. By understanding the basics of CSS, marketing managers and business owners can influence the best website design for their organisation. Good CSS can make a website more user-friendly and easy to navigate. It can also create a better first impression for potential customers, and make your company look more professional overall. Neglecting CSS… 

Myer teaches us that failing in the online world is just like failing in the physical business world. You don’t give up at the first setback.  You learn and you persist. UPDATED 2022: Myer has finally found a winning formula for its online operations. When we covered the ASX company eight years ago, it was a digital mess. Now it appears to have shrugged off those earlier disappointments and has announced it will continue to invest in its online strategy.…