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Nine out of ten people in Australia prefer using Google rather than Bing and other search engines. This is not merely a number but a huge opportunity to track potential customers and use the information to improve your online strategy. Here’s how: I. Google Analytics You want to know how potential customers behave on your site and how many of them came to you, don’t you? Google Analytics provides this information for free and is easy to install. II. Webmaster… 

“Please sir, may I have some more?” is a famous line from Dickens – but it’s not that snappy on your website. Like me, are you sick of reading a link that says “More” or “Click Here”? Never fear, I’ve put together 50 ways to entice your web visitors to read on. Of course, the best ten are not included, you have to (insert new best word) on the link at the bottom of the list ….

Our second instalment from our ’60 Seconds or Less’ series features Lili Scuteri, a designer here at Boylen.

This is the process whereby I turned a pencil illustration into 2 metres of chalk on a wall.  We wanted to craft a chalked quote in our foyer that effectively captured everything we stand for. We landed on this gem from wise man Bueller. A classic. The design was getting there but it was “OK”, and we don’t want just “OK”. We want “holy wow, what is that chalky goodness on the wall!?”  I started with some initial sketches to…