Six years ago we wrote about how crowded the digital marketplace was. Today, the volume has become so dense that the latest Australian Bureau of Statistics census didn’t include internet usage statistics because there was no point – over 99% of people are connected to the web. On one level, that’s great for businesses and organisations. If you have a website, almost all of your potential clients will be able to find you. But can they? The use of the internet by…
Feedback is the fuel that ensures great designs are “fit-for-purpose”. Here are some tips on how to get the most out of the process. An experienced graphic designer understands that their target audience has different preferences to their personal tastes, and has the creative versatility to tailor their creative work to suit those diverse needs. Getting the best result is a team effort. Some companies opt for a participatory approach, which involves inviting members of their demographic targets to provide…
A toolkit of ideas to boost your ecommerce website sales across Black Friday and Cyber Monday. It’s time to start planning right now! The larger your company, the more important it is to nail Black Friday and Cyber Monday. More companies are turning to data scientists to gain an edge, using big data to not only predict sales patterns but also auto-suggest ecommerce deals based on customer profiles. But smaller companies can easily run their sales data through basic free tools (even…
Creativity for business requires focus and rules. Break the process and it ends in tears. Make the guideliness too restrictive and the result will be bland. So what’s the best mix of the two? Category details: website design Adelaide, September 2022, Web design is one part creative talent and two parts process.Without a tested process to work within, even the best website designers will struggle to achieve consistent, high-quality results in line with what a client wants to achieve.As a…
How important is an internal linking strategy? We’ve known for a long time that the search engines such as Google and Bing recommend internal links on websites. These ‘in-house’ links act as signposts, helping people to quickly navigate from one page of your website to another to find what they are searching for. So good navigation equals a better user experience. But how important is it for SEO (search engine optimisation) and ranking high in the SERPs (search engine results…
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