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A toolkit of ideas to boost your ecommerce website sales across Black Friday and Cyber Monday. It’s time to start planning right now! The larger your company, the more important it is to nail Black Friday and Cyber Monday. More companies are turning to data scientists to gain an edge, using big data to not only predict sales patterns but also auto-suggest ecommerce deals based on customer profiles. But smaller companies can easily run their sales data through basic free tools (even… 

Creativity for business requires focus and rules. Break the process and it ends in tears. Make the guideliness too restrictive and the result will be bland. So what’s the best mix of the two? Category details: website design Adelaide, September 2022, Web design is one part creative talent and two parts process.Without a tested process to work within, even the best website designers will struggle to achieve consistent, high-quality results in line with what a client wants to achieve.As a… 

How important is an internal linking strategy? We’ve known for a long time that the search engines such as Google and Bing recommend internal links on websites. These ‘in-house’ links act as signposts, helping people to quickly navigate from one page of your website to another to find what they are searching for. So good navigation equals a better user experience. But how important is it for SEO (search engine optimisation) and ranking high in the SERPs (search engine results… 

Adelaide logo designers fall into two groups. The limited number of professionals that treat your business as unique (Boylen sits in that group). And the logo factories that are the ‘kings of clone’. Here’s how to tell the difference. A creative yet hard working logo is a one-time investment that will hopefully be with you for decades to come. If you are in the process of designing – or redesigning – a logo, do everything you can to make it memorable.The… 

Just yesterday (19 July, 2022), a leading SEO journal published a blog with the provocative heading “Putting lipstick on a pig: fix the website or fail at SEO”. One of the points Search Engine Land made is that there is no point optimising a site to get extra traffic if it has too many fundamental fail points, one of which was not being responsive (ie adapting to the screen size a website is being viewed on). At Boylen, we think of it…