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SEO is a very competitive. Everyone is chasing the number one position on Google – and for good reason. But how do you choose an online marketing firm that you can trust to deliver results? The paradox of SEO is that it is both easy to measure (traffic increase, bounce rate reduction, conversion ratios etc)  – and yet it is an area where you can be bamboozled by statistics. Sadly the search marketing field it attracts a lot of ‘cowboys’.… 

NAB has offered an excellent insight into what Australian businesses – all 2.1 million of them – are doing to improve their competitiveness. Its survey of two December quarters compared side by side, showed that the two main activities  to gain an advantage  used by modern businesses are: The other dominant action was “online marketing” (3rd), which was about a third stronger than “offline marketing” (5th). Between the two was “reduced pricing”, which was less prevalent in the second period,… 

Websites that are mobile responsive – in other words they adapt content to display large and clear on a smartphone – will be the big winners under new search priorities announced by Google. On the other hand, websites that do not respond to the user’s device will be actively penalised. What does that mean? It means that when someone types a search via Google from a mobile phone, the priority will be given to sites that display well on the… 

Do you get emails telling you that your website isn’t working properly and that’s why you aren’t ranking well on Google?  We get them too, even though we know our site ranks well for our targeted search terms. It’s spam and the worst offenders are easy to dismiss. However, some spammers, know how to push the “worry buttons” of business owners, especially those with limited knowledge of online marketing techniques. Businesses with an online presence receive these spam emails regularly… 

Time to meet another face in Boylen. Our fourth instalment of ’60 Seconds or Less’ features the inimitable Heather MacLeod in Accounts.