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If you can sell puppies and a person’s virginity online, why isn’t your business or organisation embracing this growth channel?  Come on over to the Boylen blog to read about puppies, products and that other wonderful “p” word – profit. Puppies are proof you need to be taking ecommerce more seriously. Ferraris too! In an economy of lacklustre growth, your own business growth is likely to come from online sources.  If you think “We can’t sell our product/service/thing online” you… 

This is the best time in half a decade to be looking at ecommerce for your organisation. This is the best time in half a decade to be looking at ecommerce for your organisation. The reason is all thanks to the falling Australian dollar. As our dollar drops in value against international currencies, it makes our local products cheaper to buy online, in relative terms. It’s narrowed the price advantage enjoyed by many competitor companies and opened the door for… 

Competition is not a dirty word. It makes us better, stronger, faster. Isn’t that how you’d like your business to be in the future? Our latest short blog talks about competition, realistic goals and achieving amazing returns on your efforts. As you commute each day, do any businesses catch your eye? Or do they blend together, a homogenous offering in an overcrowded market? In a previous blog onmarketing, I touched on the need to go past the basics of having… 

The downside to being passionate about your profession or business is that you can get too emotionally attached to how wonderful it is. You may be blind to you own “purple cows”. The next time you are in your car, I want you to think of cows and trees. To be specific, purple cows and ‘wrong trees’. Many of you will understand instantly what I am alluding to; it’s the concept of your organisation standing out in a crowd, in… 

Unsurprisingly, word-of-mouth remains the most influential factor in advertising recall. People will follow a recommendation from someone they know and trust far more willingly than they will an enticing advertisement. It’s called “social proof”, and it’s a vital component of any marketing or advertising endeavour. It is valuable to look interstate, overseas and at other sectors to learn how they operate online and adapt best practice to suit the automotive industry. ShineWing Australia’s Hospitality Insights Report contains a lot of…