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We are seeing the swift rise of SSL Certificates among companies that are ranking highly on Google search results. Trust has always been a major issue for people transacting business online. They need to be assured they are dealing with a real company, which has robust security in place, before they pass over personal details and credit card information.  That’s why we are seeing the swift rise of SSL Certificates among companies that are ranking highly on Google search results. Basically, SSL encrypts… 

If you can sell puppies and a person’s virginity online, why isn’t your business or organisation embracing this growth channel?  Come on over to the Boylen blog to read about puppies, products and that other wonderful “p” word – profit. Puppies are proof you need to be taking ecommerce more seriously. Ferraris too! In an economy of lacklustre growth, your own business growth is likely to come from online sources.  If you think “We can’t sell our product/service/thing online” you… 

This is the best time in half a decade to be looking at ecommerce for your organisation. This is the best time in half a decade to be looking at ecommerce for your organisation. The reason is all thanks to the falling Australian dollar. As our dollar drops in value against international currencies, it makes our local products cheaper to buy online, in relative terms. It’s narrowed the price advantage enjoyed by many competitor companies and opened the door for… 

Competition is not a dirty word. It makes us better, stronger, faster. Isn’t that how you’d like your business to be in the future? Our latest short blog talks about competition, realistic goals and achieving amazing returns on your efforts. As you commute each day, do any businesses catch your eye? Or do they blend together, a homogenous offering in an overcrowded market? In a previous blog onmarketing, I touched on the need to go past the basics of having… 

The downside to being passionate about your profession or business is that you can get too emotionally attached to how wonderful it is. You may be blind to you own “purple cows”. The next time you are in your car, I want you to think of cows and trees. To be specific, purple cows and ‘wrong trees’. Many of you will understand instantly what I am alluding to; it’s the concept of your organisation standing out in a crowd, in…