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Do you get emails telling you that your website isn’t working properly and that’s why you aren’t ranking well on Google?  We get them too, even though we know our site ranks well for our targeted search terms. It’s spam and the worst offenders are easy to dismiss. However, some spammers, know how to push the “worry buttons” of business owners, especially those with limited knowledge of online marketing techniques. Businesses with an online presence receive these spam emails regularly… 

Time to meet another face in Boylen. Our fourth instalment of ’60 Seconds or Less’ features the inimitable Heather MacLeod in Accounts.

Recently I went to Marketing Week in Adelaide and attended a session presented by Tara Melky from Forethought about Exploring the Customer Experience (CEX). Many topics and great examples were covered of good and bad customer experiences, how businesses react to real customer comments and how to use data to make business decisions. There was so much covered it really felt like every business, product or service needs a customer experience analysis. If we look primarily at a company’s customer… 

Whether you realise it or not, the product photos used in your marketing have been digitally manipulated. Within reason, this is not a problem. Go too far, however, and it can be viewed as false advertising. When Olay “optimised” 60-year-old Twiggy to promote a face cream, they conveniently removed all wrinkles from the former model. UK lawmakers savaged the Olay brand, banned the ad and cited “gross misrepresentation of products”. What is optimisation? A professional photographer wouldn’t dream of giving you… 

In the third episode of ’60 Seconds or Less’, you’ll meet our web designer Stephen Grace.