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This is Boylen’s DIY On-Page Optimisations List that you can implement to make your website more Google- and crawl-friendly. When it comes to our professional SEO service, we dive much deeper for our clients – but these steps are a good launch point, starting with easy actions and gradually becoming more technical. (Skip over the first few if you already know the basics.) Do proper keyword research Keyword research is important in knowing what your potential customers are typing into… 

A website’s design has a big impact on trust – and therefore its success or failure. The widely cited statistic is that 94% of people say they will leave a website if the design does not inspire trust. In this context, a poorly designed website sends a subliminal signal that something is wrong. On a conscious level, people associate poor design with poor quality, which is a reflection of your organisation, or with spam and cyber crime. One of the… 

We are often asked about WordPress as a content management system (CMS). That’s not surprising because it is the most used open source CMS in the world. And because it is so popular, it is also a magnet for critics – many of whom are WordPress’ competitors. Two criticisms that aren’t based on fact revolve around security and speed. Security WordPress is a secure platform. Think about it: would technology leaders such as Microsoft choose WordPress if it was a… 

Three out of four business have increased their budget allocation in one particular area since Covid-19 struck. Can you guess what it is? The answer is that some 75% of organisations have increased their spending on their digital presence. When you think about it, that’s an incredible statistic at a time when the global economy is in a recession. The last time we saw something of this magnitude was in 2007 when Apple launched what Time called “the most influential gadget… 

People forget that YouTube was once an online dating website. Today it is a highly successful video sharing platform. Now that’s a successful pivot! “Pivoting” has become a buzz word in 2020 but success is less about “pivoting” from one business to another and more about changing how you sell your product to consumers. For example, when governments banned drinking and dining in pubs, their short-term pivot to take-away was an interim necessity to survive. When the restrictions were lifted,…