Keys To A Successful Digital Pivot3 min readPeople forget that YouTube was once an online dating website. Today it is a highly successful video sharing platform. Now that’s a successful pivot! “Pivoting” has become a buzz word in 2020 but success is less about “pivoting” from one business to another and more about changing how you sell your product to consumers. For example, when governments banned drinking and dining in pubs, their short-term pivot to take-away was an interim necessity to survive. When the restrictions were lifted,… Read More »Keys To A Successful Digital Pivot
ROI from digital marketing6 min readDoes your digital marketing provide a quantifiable return on investment (ROI)? To know your ROI, you have to decide on the metrics that are important to your organisation. In other words, you need to get the right data. Quantitative Measures Here are some of the most common measures: What about brand awareness from online advertising? Qualitative Measures There are other, less obvious benefits. These are often qualitative but they can be tracked. For example, we have a client that is… Read More »ROI from digital marketing
Are You “Ducking Great Time” or “Three Hat Fine Dining”? (Yes, it matters.)4 min readI was on The Pickled Duck website recently and what impressed me was the cheeky tone throughout their text. Here’s an example that quickly tells a visitor that this venue is all about fun: “A place to meet on the park, enjoy a meal with friends and have a ducking great time.” Likewise, the new Marion Hotel website projects its attitude from the earliest words and keeps its messaging sharp and modern. Examples include: “Hey good lookin’! Welcome to the Marion Hotel.… Read More »Are You “Ducking Great Time” or “Three Hat Fine Dining”? (Yes, it matters.)
Valentino Rossi And The Power Of Continuous Improvement4 min readIf you seek growth – and if you realise the connection between digital and that growth – then it is necessary to adopt a mindset of continuous improvement to sustain a high-performing website. In our previous blog, we outlined Why Website Maintenance Matters. However, maintenance is simply about holding your current position and for many organisations, that’s not good enough. A better approach is continuous improvement. If you seek growth – and if you realise the connection between digital and that… Read More »Valentino Rossi And The Power Of Continuous Improvement
Why Website Maintenance Matters5 min readAt the most basic level, you need an annual maintenance plan for your website to protect your investment. From a more sophisticated viewpoint, ongoing development of your website allows you to supercharge it so that your results continue to improve. Imagine that your website stops forwarding enquiry form data to your database? What if your product catalogue or menus are no longer loading but nobody has told you The basics of site updates Hackerstarget small and large organisations alike. If… Read More »Why Website Maintenance Matters