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Three out of four business have increased their budget allocation in one particular area since Covid-19 struck. Can you guess what it is? The answer is that some 75% of organisations have increased their spending on their digital presence. When you think about it, that’s an incredible statistic at a time when the global economy is in a recession. The last time we saw something of this magnitude was in 2007 when Apple launched what Time called “the most influential gadget… 

People forget that YouTube was once an online dating website. Today it is a highly successful video sharing platform. Now that’s a successful pivot! “Pivoting” has become a buzz word in 2020 but success is less about “pivoting” from one business to another and more about changing how you sell your product to consumers. For example, when governments banned drinking and dining in pubs, their short-term pivot to take-away was an interim necessity to survive. When the restrictions were lifted,… 

Does your digital marketing provide a quantifiable return on investment (ROI)? To know your ROI, you have to decide on the metrics that are important to your organisation. In other words, you need to get the right data. Quantitative Measures Here are some of the most common measures: What about brand awareness from online advertising? Qualitative Measures There are other, less obvious benefits. These are often qualitative but they can be tracked. For example, we have a client that is… 

I was on The Pickled Duck website recently and what impressed me was the cheeky tone throughout their text. Here’s an example that quickly tells a visitor that this venue is all about fun: “A place to meet on the park, enjoy a meal with friends and have a ducking great time.” Likewise, the new Marion Hotel website projects its attitude from the earliest words and keeps its messaging sharp and modern. Examples include: “Hey good lookin’! Welcome to the Marion Hotel.… 

If you seek growth – and if you realise the connection between digital and that growth – then it is necessary to adopt a mindset of continuous improvement to sustain a high-performing website. In our previous blog, we outlined Why Website Maintenance Matters. However, maintenance is simply about holding your current position and for many organisations, that’s not good enough. A better approach is continuous improvement. If you seek growth – and if you realise the connection between digital and that…