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Is your hotel website or restaurant online ordering system competing for takeaway food, or home delivered options? Authoritative research reveals what you need to do to win. Competing For The Food Dollar A post-lockdown bounce has been great for many hotel restaurants and bistros but it’s also true that Covid-19 has accelerated the take-up of home delivered takeaway food. This means more competition for the food dollar. Google enlisted research company Kantar TNS to investigate how Australians are making decisions amongst… 

If you’re interested in social media advertising – including Facebook, Insta, Twitter and YouTube – these frequently asked questions provide you with strong foundations for success. Discover the answers to these commonly-asked questions about digital advertising. Why should I advertise on social media? The simple answer is that social platforms restrict the distribution of your posts. If you want to be seen by more than 10% or 20% of your followers, you need to pay for it. Why is that?… 

Trust is important online. Make sure your Facebook business and Instagram accounts are verified. You’ll receive a trust icon that tells people you are legitimate. Facebook verification simply confirms you are the business you claim to be, which prevents identity theft. The process is very simple.  For Instagram verification, the process is a little bit different.  You need to apply for verification and then they will go back through your business profile to determine whether or not you are who you say you… 

Slow sites gets penalised Slow sites get severely penalised in Google’s search results. It’s that simple and that terrible: Slow Equals Low! Compounding the problem is the fact that if your website is still loading after five seconds, up to 20% of visitors will leave you for every extra second it takes to load. (Source: Google Research). So if you need better search results: One: Optimise Images For Faster Loading, Without Compromising Quality Use PNG image file format since its best… 

The evolution of social media is presenting marketing teams with new opportunities to be found, achieve conversions and enrich their brand presence. Are you up to date with the trends? As an Adelaide digital agency, we get to work on some exciting social projects. From a global new product launch to advising a South Australian medical practice on local business marketing, we gain a great breadth of experience. We hope you find value in these seven social media insights. Find out…