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Does your digital marketing provide a quantifiable return on investment (ROI)? To know your ROI, you have to decide on the metrics that are important to your organisation. In other words, you need to get the right data. Quantitative Measures Here are some of the most common measures: What about brand awareness from online advertising? Qualitative Measures There are other, less obvious benefits. These are often qualitative but they can be tracked. For example, we have a client that is… 

I was on The Pickled Duck website recently and what impressed me was the cheeky tone throughout their text. Here’s an example that quickly tells a visitor that this venue is all about fun: “A place to meet on the park, enjoy a meal with friends and have a ducking great time.” Likewise, the new Marion Hotel website projects its attitude from the earliest words and keeps its messaging sharp and modern. Examples include: “Hey good lookin’! Welcome to the Marion Hotel.… 

If you seek growth – and if you realise the connection between digital and that growth – then it is necessary to adopt a mindset of continuous improvement to sustain a high-performing website. In our previous blog, we outlined Why Website Maintenance Matters. However, maintenance is simply about holding your current position and for many organisations, that’s not good enough. A better approach is continuous improvement. If you seek growth – and if you realise the connection between digital and that… 

At the most basic level, you need an annual maintenance plan for your website to protect your investment. From a more sophisticated viewpoint, ongoing development of your website allows you to supercharge it so that your results continue to improve. Imagine that your website stops forwarding enquiry form data to your database? What if your product catalogue or menus are no longer loading but nobody has told you  The basics of site updates Hackerstarget small and large organisations alike. If… 

We build websites using a range of content management systems, depending on what’s best for each client. For our Open Source solution, we chose WordPress and here is why … In late 2004, people were starting to enquire more about using open source systems, as opposed to the conventional proprietary systems that dominated the market. (See definitions at end of blog.) We decided on WordPress and have spent the last 15 years honing our skills with this content management system…