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Slow sites get severely penalised in Google’s search results. It’s that simple and that terrible: Slow Equals Low! Compounding the problem is the fact that if your website is still loading after five seconds, up to 20% of visitors will leave you for every extra second it takes to load. (Source: Google Research). So if you need better search results: One: Optimise Images For Faster Loading, Without Compromising Quality Use PNG image file format since its best compressed for the web… 

The evolution of social media is presenting marketing teams with new opportunities to be found, achieve conversions and enrich their brand presence. Are you up to date with the trends? As an Adelaide digital agency, we get to work on some exciting social projects. From a global new product launch to advising a South Australian medical practice on local business marketing, we gain a great breadth of experience. We hope you find value in these seven social media insights. Find out… 

This is Boylen’s DIY On-Page Optimisations List that you can implement to make your website more Google- and crawl-friendly. When it comes to our professional SEO service, we dive much deeper for our clients – but these steps are a good launch point, starting with easy actions and gradually becoming more technical. (Skip over the first few if you already know the basics.) Do proper keyword research Keyword research is important in knowing what your potential customers are typing into… 

A website’s design has a big impact on trust – and therefore its success or failure. The widely cited statistic is that 94% of people say they will leave a website if the design does not inspire trust. In this context, a poorly designed website sends a subliminal signal that something is wrong. On a conscious level, people associate poor design with poor quality, which is a reflection of your organisation, or with spam and cyber crime. One of the… 

We are often asked about WordPress as a content management system (CMS). That’s not surprising because it is the most used open source CMS in the world. And because it is so popular, it is also a magnet for critics – many of whom are WordPress’ competitors. Two criticisms that aren’t based on fact revolve around security and speed. Security WordPress is a secure platform. Think about it: would technology leaders such as Microsoft choose WordPress if it was a…