Uncategorized

Doing business online is “time agnostic”, which puts a new slant on South Australia’s debate about changing time zones. InDaily also featured this blog in its online newspaper.  By Tim Boylen, Managing Director of Adelaide marketing firm Boylen+ The bricks and mortar world is debating whether South Australia should change its time zone to align with the eastern states of Australia. Yet the online world is “time agnostic”. If you market a service or sell a product online, it’s a 24/7 proposition.… 

He’s a killer advertising and media strategist, a self confessed economics geek and eats a pretty out there sandwich. Meet Boylen’s very own Ben Trelease.

SEO is a very competitive. Everyone is chasing the number one position on Google – and for good reason. But how do you choose an online marketing firm that you can trust to deliver results? The paradox of SEO is that it is both easy to measure (traffic increase, bounce rate reduction, conversion ratios etc)  – and yet it is an area where you can be bamboozled by statistics. Sadly the search marketing field it attracts a lot of ‘cowboys’.… 

NAB has offered an excellent insight into what Australian businesses – all 2.1 million of them – are doing to improve their competitiveness. Its survey of two December quarters compared side by side, showed that the two main activities  to gain an advantage  used by modern businesses are: The other dominant action was “online marketing” (3rd), which was about a third stronger than “offline marketing” (5th). Between the two was “reduced pricing”, which was less prevalent in the second period,… 

Websites that are mobile responsive – in other words they adapt content to display large and clear on a smartphone – will be the big winners under new search priorities announced by Google. On the other hand, websites that do not respond to the user’s device will be actively penalised. What does that mean? It means that when someone types a search via Google from a mobile phone, the priority will be given to sites that display well on the…