“Content” has become the new buzz word for building brand awareness, boosting online sales and inducing people to return to your site.
Yet even great content will fail to attract more people to your website if your technical SEO fails Google’s standards.Read on.
If you're interested in social media advertising - including Facebook, Insta, Twitter and YouTube - these frequently asked questions provide you with strong foundations for success.Read on.
Trust is important online. Make sure your Facebook business and Instagram accounts are verified. You'll receive a trust icon that tells people you are legitimate.Read on.
This is Boylen’s DIY On-Page Optimisations List that you can implement to make your website more Google- and crawl-friendly. When it comes to our professional SEO service, we dive much deeper for our clients – but these steps are a good launch point, starting with easy actions and gradually becoming more technical. (Skip over the first few if you already know the basics.)Read on.
The evolution of social media is presenting marketing teams with new opportunities to be found, achieve conversions and enrich their brand presence. Are you up to date with the trends?Read on.
A website’s design has a big impact on trust – and therefore its success or failure. The widely cited statistic is that 94% of people say they will leave a website if the design does not inspire trust.Read on.
Three out of four business have increased their budget allocation in one particular area since Covid-19 struck. Can you guess what it is?Read on.
I was on The Pickled Duck website recently and what impressed me was the cheeky tone throughout their text.Read on.
If you seek growth – and if you realise the connection between digital and that growth – then it is necessary to adopt a mindset of continuous improvement to sustain a high-performing website.Read on.
At the most basic level, you need an annual maintenance plan for your website to protect your investment.
From a more sophisticated viewpoint, ongoing development of your website allows you to supercharge it so that your results continue to improve.Read on.