This is Boylen’s DIY On-Page Optimisations List that you can implement to make your website more Google- and crawl-friendly. When it comes to our professional SEO service, we dive much deeper for our clients – but these steps are a good launch point, starting with easy actions and gradually becoming more technical. (Skip over the first few if you already know the basics.)

The evolution of social media is presenting marketing teams with new opportunities to be found, achieve conversions and enrich their brand presence. Are you up to date with the trends?

A website’s design has a big impact on trust – and therefore its success or failure. The widely cited statistic is that 94% of people say they will leave a website if the design does not inspire trust.

People forget that YouTube was once an online dating website. Today it is a highly successful video sharing platform. Now that’s a successful pivot!

Three out of four business have increased their budget allocation in one particular area since Covid-19 struck. Can you guess what it is?

We are often asked about WordPress as a content management system (CMS).

Does your digital marketing provide a quantifiable return on investment (ROI)?

To know your ROI, you have to decide on the metrics that are important to your organisation. In other words, you need to get the right data.

I was on The Pickled Duck website recently and what impressed me was the cheeky tone throughout their text.

If you seek growth – and if you realise the connection between digital and that growth – then it is necessary to adopt a mindset of continuous improvement to sustain a high-performing website.

At the most basic level, you need an annual maintenance plan for your website to protect your investment.

From a more sophisticated viewpoint, ongoing development of your website allows you to supercharge it so that your results continue to improve.

We build websites using a range of content management systems, depending on what’s best for each client. For our Open Source solution, we chose WordPress and here is why ...

Designers are artists. They possess a sixth sense that enables them to pluck connections and shapes and colours out of thin air.

In the constantly evolving digital landscape, Google continues to close down old technology and replace it with new apps and innovations. With only a few notable exceptions, Google continues to place its stamp on the way the web works and be the primary trendsetter for web-based innovation.

If you have a website, here are two changes you should know about.

Social media - once regarded as a passing fad – has become one of the most powerful marketing tools available today.