Social media - once regarded as a passing fad – has become one of the most powerful marketing tools available today. 

We are seeing the swift rise of SSL Certificates among companies that are ranking highly on Google search results.

Unsurprisingly, word-of-mouth remains the most influential factor in advertising recall. People will follow a recommendation from someone they know and trust far more willingly than they will an enticing advertisement. It’s called “social proof”, and it’s a vital component of any marketing or advertising endeavour.

Content marketing is nothing new.

Whether it’s a cave painting from 4200 B.C. titled “6 ways a spear can save you from wild boar”, sales posters on papyrus written in Egyptian hieroglyphics, or the birth of the “soap operas” in the 1940s, brands have been spreading their message through image or word since before any of us were born.

The question is this:

“Has the digital age changed the way brands market themselves?”

As a hotel owner, it’s your never-ending challenge to get patrons through the door.

The challenge in 2016 will be balancing your efforts between traditional marketing practices and the new wave of internet-based marketing tools. How can you use digital technologies to communicate your benefits to patrons?

Three consecutive stories on ABC 24 last Friday night cast a clear light on the “new economy”.

Doing business online is “time agnostic”, which puts a new slant on South Australia’s debate about changing time zones. InDaily also featured this blog in its online newspaper. 

He's a killer advertising and media strategist, a self confessed economics geek and eats a pretty out there sandwich. Meet Boylen's very own Ben Trelease.

NAB has offered an excellent insight into what Australian businesses – all 2.1 million of them – are doing to improve their competitiveness.

SEO is a very competitive. Everyone is chasing the number one position on Google – and for good reason. But how do you choose an online marketing firm that you can trust to deliver results?

Websites that are mobile responsive – in other words they adapt content to display large and clear on a smartphone – will be the big winners under new search priorities announced by Google.

Do you get emails telling you that your website isn’t working properly and that’s why you aren’t ranking well on Google? 

Recently I went to Marketing Week in Adelaide and attended a session presented by Tara Melky from Forethought about Exploring the Customer Experience (CEX).

Time to meet another face in Boylen. Our fourth instalment of '60 Seconds or Less' features the inimitable Heather MacLeod in Accounts.