Three out of four business have increased their budget allocation in one particular area since Covid-19 struck. Can you guess what it is?

We are often asked about WordPress as a content management system (CMS).

Does your digital marketing provide a quantifiable return on investment (ROI)?

To know your ROI, you have to decide on the metrics that are important to your organisation. In other words, you need to get the right data.

I was on The Pickled Duck website recently and what impressed me was the cheeky tone throughout their text.

If you seek growth – and if you realise the connection between digital and that growth – then it is necessary to adopt a mindset of continuous improvement to sustain a high-performing website.

At the most basic level, you need an annual maintenance plan for your website to protect your investment.

From a more sophisticated viewpoint, ongoing development of your website allows you to supercharge it so that your results continue to improve.

We build websites using a range of content management systems, depending on what’s best for each client. For our Open Source solution, we chose WordPress and here is why ...

Designers are artists. They possess a sixth sense that enables them to pluck connections and shapes and colours out of thin air.

In the constantly evolving digital landscape, Google continues to close down old technology and replace it with new apps and innovations. With only a few notable exceptions, Google continues to place its stamp on the way the web works and be the primary trendsetter for web-based innovation.

If you have a website, here are two changes you should know about.

Social media - once regarded as a passing fad – has become one of the most powerful marketing tools available today. 

We are seeing the swift rise of SSL Certificates among companies that are ranking highly on Google search results.

Unsurprisingly, word-of-mouth remains the most influential factor in advertising recall. People will follow a recommendation from someone they know and trust far more willingly than they will an enticing advertisement. It’s called “social proof”, and it’s a vital component of any marketing or advertising endeavour.

Content marketing is nothing new. Whether it’s a cave painting from 4200 B.C. titled “6 ways a spear can save you from wild boar”, sales posters on papyrus written in Egyptian hieroglyphics, or the birth of the “soap operas” in the 1940s, brands have been spreading their message through image or word since before any of us were born.

As a hotel owner, it’s your never-ending challenge to get patrons through the door.

The challenge in 2016 will be balancing your efforts between traditional marketing practices and the new wave of internet-based marketing tools. How can you use digital technologies to communicate your benefits to patrons?